Ingrid Tavares
About Ingrid Tavares
Ingrid Tavares serves as the Creative Supervisor at Avon Magazines, where she has worked since 2018. With a background in journalism and content strategy, she has held various editorial roles across notable companies in Brazil, contributing to projects that enhance product planning and sales.
Work at Avon
Ingrid Tavares has been serving as Supervisora Criativa at Avon Magazines since 2018. In this role, she is responsible for managing campaigns from the initial briefing stage to print release. She develops communication strategies aimed at engaging and retaining the sales force. Additionally, she has crafted an entrepreneurial narrative that integrates product training texts and sales arguments. Her responsibilities also include conducting interviews with Avon Entrepreneurs and overseeing photo shoot days.
Previous Experience in Media and Production
Before joining Avon, Ingrid Tavares accumulated diverse experience in media and production. She worked at BossaNovaFilms as a researcher and producer from 2016 to 2018. Prior to that, she held various editorial roles, including Editora Assistente at New_Content for TAM Linhas Aéreas in 2008, and Editora Web at Natura from 2013 to 2015. Her career also includes positions at Edições Globo Condé Nast, Editora Globo, UOL, and RedeTV!, where she contributed to various publications and media projects.
Education and Expertise
Ingrid Tavares studied Comunicação e Jornalismo at Universidade Presbiteriana Mackenzie, where she earned a degree in Comunicação Social - Jornalismo from 2000 to 2004. Her educational background has equipped her with the skills necessary for her roles in media, content creation, and strategic communication. This foundation supports her current responsibilities at Avon, where she applies her expertise in developing effective communication strategies.
Achievements in Content Strategy
Ingrid Tavares has developed a content strategy for the Avon Business Guide that focuses on product planning and sales. Her approach emphasizes the integration of communication strategies with product training and sales arguments, enhancing the effectiveness of Avon’s marketing efforts. This strategic focus has contributed to the engagement and retention of Avon’s sales force, showcasing her ability to align content with business objectives.