Irina Vasilkova
About Irina Vasilkova
Irina Vasilkova serves as the Global Lead of Innovation for the Eye Makeup Category at Avon, where she has worked since 2021. With a strong background in both chemistry and psychological consulting, she has developed strategies that enhance product offerings and market competitiveness.
Work at Avon
Irina Vasilkova has been serving as the Global Lead of Innovation for the Eye Makeup Category at Avon since 2021. In this role, she developed and implemented a comprehensive innovation strategy that enhances Avon's product offerings and strengthens its market competitiveness. Prior to this position, she worked as the Senior Global Brand Manager for Makeup at Avon from 2019 to 2021, where she contributed to the brand's strategic direction in the makeup segment.
Previous Experience in the Beauty Industry
Before joining Avon, Irina Vasilkova held various positions at L'Oréal. She worked as a Senior Brand Manager for L'Oréal Paris (Coloration) from 2017 to 2019 and as a Brand Manager for L'Oréal Paris (Skin Care) from 2016 to 2017. Additionally, she served as a Key Account Manager and a Brand Manager for ESSIE (Makeup) during her tenure at L'Oréal. Her experience also includes a role as a Project Manager in the Consumer Products Division in 2019.
Sales Management at Sun Chemical
Irina Vasilkova worked as a Sales Manager at Sun Chemical from 2010 to 2013. In this role, she was responsible for managing sales operations and developing strategies to enhance product visibility and market reach. Her experience in sales management contributed to her understanding of market dynamics and consumer preferences.
Education and Expertise
Irina Vasilkova holds a Master's degree in Chemistry from Moscow State University, where she studied from 2006 to 2011. Additionally, she pursued further education in psychological consulting, earning a certification in psychological consulting and diagnostics of personality from 2013 to 2015. This unique combination of expertise in chemistry and psychological consulting informs her approach to product innovation and consumer insights.
Product Launch Successes
Throughout her career, Irina Vasilkova has played a pivotal role in launching new eye makeup products that have been well-received in multiple international markets. Her strategic approach to innovation and understanding of consumer needs have contributed to the successful introduction of these products, enhancing brand presence and market share.