James Chittenden

James Chittenden

Executive Creative Director @ Avon

About James Chittenden

James Chittenden is an Executive Creative Director with over 20 years of experience in the retail and luxury markets, currently leading creative initiatives at Avon. He has held significant roles at Harrods and BrandOne, and has a strong background in managing multi-location teams and directing high-profile creative projects.

Current Role at Avon

James Chittenden serves as the Executive Creative Director at Avon, a position he has held since 2016. In this role, he is responsible for overseeing the creative strategy and execution across various channels, including packaging, print, public relations, advertising, media, and digital. He manages a multi-location team that spans across the UK, US, Brazil, Argentina, and Poland, while also providing support for localized teams in countries such as Spain, Turkey, Russia, South Africa, Mexico, Colombia, and China.

Previous Experience at Avon

Prior to his current role, James Chittenden worked at Avon as the Global Creative & Content Director for a brief period in 2016. He also held the position of Creative Director for the EMEA region from 2015 to 2016 in Northampton, United Kingdom. His tenure at Avon has contributed to his extensive experience in the beauty sector, focusing on creative direction and content development.

Experience at Harrods

James Chittenden served as the Head of Creative at Harrods from 2007 to 2014, where he worked for seven years. His responsibilities included leading creative initiatives and campaigns that aligned with the luxury retail brand's identity. This role enhanced his expertise in the retail market, particularly within the luxury segment.

Career at BrandOne

James Chittenden worked as the Creative Director & Brand Strategist at BrandOne from 2014 to 2015. In this position, he focused on developing brand strategies and creative concepts that supported various marketing initiatives. His experience at BrandOne further solidified his skills in brand management and creative direction.

Educational Background

James Chittenden studied at the University of Illinois Urbana-Champaign, where he earned a Bachelor of Science (BSc) degree in Politics and Social Anthropology from 1988 to 1991. He also attended the University of Wales, Swansea, where he studied the same subjects and achieved a Bachelor of Science (BSc) in 1990. His educational background provides a foundation for his analytical and strategic thinking in creative roles.

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