Jimena Ballve
About Jimena Ballve
Jimena Ballve is a marketing manager at Avon, specializing in fragrance marketing since 2020. She has extensive experience in the beauty industry, having held various roles at Avon and Rapsodia, and holds a degree in Business Administration from Universidad de Buenos Aires.
Current Role at Avon
Jimena Ballve serves as the Manager of Marketing for Fragrances SMG at Avon since 2020. In this role, she is responsible for implementing both global and local marketing strategies aimed at enhancing brand competitiveness. She plays a key role in the activation and launch of new fragrance products across multiple countries, ensuring that marketing efforts align with market demands and consumer preferences.
Previous Experience at Avon
Jimena Ballve has held several positions at Avon prior to her current role. She worked as a Senior Analyst for Innerwear & Accessories SMG from 2011 to 2014, and as a Regional Product Assistant for the Kids category in Latin America from 2010 to 2011. Additionally, she served as the Female Fragrance Coordinator SMG from 2014 to 2018 and as a Junior Manager for Face & Hair Care from 2018 to 2020. Her diverse roles have contributed to her expertise in market analysis and product development.
Education and Qualifications
Jimena Ballve studied at the Universidad de Buenos Aires, where she earned a degree in Administración y gestión de empresas, achieving the title of Licenciada en Administracion de Empresas from 2003 to 2008. Prior to that, she completed her secondary education at Nuestra Señora de la Unidad, obtaining a bilingual high school diploma from 1991 to 2002. Her educational background provides a strong foundation for her career in marketing and management.
Market Specialization and Strategy Development
Jimena Ballve specializes in analyzing market trends and identifying new business opportunities within the fragrance sector. She has developed and executed a comprehensive 360-degree activation plan for marketing strategies that span across Argentina, Chile, and Uruguay. Additionally, she crafts tailored commercial proposals for various markets and presents these strategies to the sales force, showcasing her ability to adapt marketing initiatives to specific regional needs.
Prior Experience at Rapsodia
Before joining Avon, Jimena Ballve worked at Rapsodia as the Administrative Manager for stores from 2009 to 2010. This role involved overseeing administrative functions and contributing to the operational efficiency of the retail locations. Her experience at Rapsodia further enriched her understanding of the retail landscape and administrative processes.