Ju Fioroto
About Ju Fioroto
Ju Fioroto is a Diretora de Arte with expertise in print and digital media art direction, focusing on visual identities that meet project goals. She has held various positions in notable companies, including Avon, TheMediaGroup, and Keenwork Design, and has a strong background in managing creative teams and user experience design.
Work at Avon
Currently, Ju Fioroto serves as Diretora de Arte at Avon, a role she has held since 2021. In this position, she focuses on art direction, utilizing her expertise in both print and digital media. Her responsibilities include managing creative teams and overseeing project development, ensuring that visual identities align with project goals.
Previous Experience in Art Direction
Ju Fioroto has extensive experience in art direction, having worked at TheMediaGroup from 2008 to 2014 as Art Director for six years. She also held the position of Head de Criação at TheMediaGroup from 2014 to 2016. Additionally, she worked as Art Director at Keenwork Design in 2018 and again in 2019, as well as at HUB Brasil in 2017.
Education and Expertise
Ju Fioroto studied at Universidade Anhembi Morumbi, where she earned a Bachelor of Communication with a focus on Produção Editorial from 1998 to 2001. She also attended Colegio Olivetano from 1986 to 1995 and Instituto Nossa Senhora Auxiliadora from 1995 to 1997. Her education complements her expertise in managing creative teams and integrating user experience (UX) design into her projects.
Background in Graphic Design
Before specializing in art direction, Ju Fioroto gained experience as a Graphic Designer at Abril from 2006 to 2007 and at Galo Design E Propaganda Ltda. from 2004 to 2005. These roles contributed to her comprehensive skill set in research, creation, and finalization of design projects, enhancing her capabilities in visual identity development.