Juan Gonzalo Tamayo E. Mercadeo Digital Marca
About Juan Gonzalo Tamayo E. Mercadeo Digital Marca
Juan Gonzalo Tamayo E. is a Senior Manager of Commercial Communications for the Andean Cluster at Avon, where he has worked since 2017. He has extensive experience in digital marketing and branding, having held various leadership roles in notable companies in Colombia.
Work at Avon
Juan Gonzalo Tamayo E. has been employed at Avon since 2017, serving as Gerente Advertising & Communications for the Colombia, Peru, and Ecuador cluster. In this role, he has focused on developing advertising strategies and overseeing communications initiatives across the region. He was promoted to Gerente Senior de Comunicaciones Comerciales Clúster Andino in 2020, where he continues to manage commercial communications. His tenure at Avon has spanned over seven years, during which he has contributed to enhancing brand visibility and customer engagement.
Previous Experience in Digital Marketing and Branding
Prior to his current role at Avon, Juan Gonzalo Tamayo E. worked at cockchester + partners as Director de Proyectos, specializing in digital branding and marketing from 2014 to 2016. He also held the position of Director Digital at the same agency from 2010 to 2020. His experience includes a significant role at Suramericana as Director de Publicidad, Comunicaciones y RRPP from 2006 to 2009. Earlier in his career, he worked at ORBITEL (UNE-EPM) in various capacities, including Analista de Publicidad and Líder de Proyectos, focusing on mass marketing.
Education and Expertise
Juan Gonzalo Tamayo E. holds a degree in Publicidad from Universidad Pontificia Bolivariana, where he studied from 1990 to 1995. He also completed a specialization in International Marketing at Escuela de Ingeniería de Antioquia in 2006. His expertise encompasses developing customer loyalty strategies, conducting market research, and applying strong analytical skills. He combines engineering and advertising skills, emphasizing creativity and innovation in his work. Additionally, he possesses a high proficiency in English.
Background in Marketing and Advertising
Juan Gonzalo Tamayo E. began his career in marketing and advertising in 1999 at ORBITEL (UNE-EPM), where he worked for four years as Analista de Publicidad. He progressed to Líder de Proyectos in mass marketing from 2003 to 2006. His background includes a comprehensive understanding of strategic planning and a focus on the human factor in business. His career reflects a commitment to enhancing brand communication and customer engagement through various roles in the industry.