Katie Copson
About Katie Copson
Katie Copson is a UK Researcher at Avon, where she has worked since 2014, focusing on large-scale research projects and insights presentation. She previously served as a Research Assistant at Coventry City Council and holds a BA in Geography from Coventry University.
Work at Avon
Katie Copson has served as a UK Researcher at Avon since 2014, contributing to the company for a decade in Northampton, United Kingdom. In her role, she collaborates with various teams across the UK business to develop project briefs and commission research agencies for large-scale ad-hoc research projects. She employs a range of methods and delivery channels to present insights derived from both secondary and primary research, ensuring alignment with business needs. Additionally, she produces a monthly narrative for Avon's Global Leadership Team, which includes macroeconomic, competitor, and consumer landscaping information.
Previous Experience at Coventry City Council
Before joining Avon, Katie Copson worked at Coventry City Council for five years, from 2009 to 2014, as a Research Assistant. In this role, she supported various research initiatives and contributed to the development of strategies based on data analysis. Prior to this position, she served as an Assistant Research & Strategy Officer during her industrial placement from 2006 to 2007. This experience provided her with a solid foundation in research methodologies and strategic planning.
Education and Expertise
Katie Copson studied at Coventry University, where she earned a Bachelor of Arts degree in Geography from 2004 to 2008. Her academic background has equipped her with the knowledge and skills necessary for conducting research and analysis in her professional roles. Her expertise includes utilizing robust research methods to support business objectives, particularly in segmenting Representatives and Customers.