Kristina Rusnak
About Kristina Rusnak
Kristina Rusnak is a Senior Brand Manager for Fragrance at Avon, where she has worked since 2012. She has previous experience in marketing roles at companies such as 3M, L'Occitane en Provence, and LG Electronics.
Current Role at Avon
Kristina Rusnak serves as the Senior Brand Manager for Fragrance at Avon since 2012. In this role, she develops activation plans and executes promotional strategies for fragrance products. She manages the fragrance product portfolio by introducing new products and maintaining existing ones. Additionally, she tracks and analyzes competitor activities, including pricing and merchandising techniques, to inform Avon's fragrance strategy. Her responsibilities also include managing inventory and coordinating with the demand planning team to optimize brochure sales KPIs for fragrance products.
Previous Experience at 3M
Kristina Rusnak worked at 3M in various roles, including Senior e-Marketing Coordinator from 2009 to 2010 and Senior Marketing Coordinator (Product Marketing) in 2011 for 11 months. In these positions, she focused on e-marketing initiatives and product marketing strategies. Her work involved coordinating marketing efforts and supporting product launches, contributing to the overall marketing objectives of the company.
Experience at L'Occitane en Provence
Before joining Avon, Kristina Rusnak was the Melvita Brand Manager at L'Occitane en Provence from 2011 to 2012. In this role, she was responsible for managing the Melvita brand, focusing on marketing strategies and brand development. Her experience at L'Occitane contributed to her expertise in fragrance and personal care products.
Background in Marketing at LG Electronics
Kristina Rusnak worked as a Marketing Manager at LG Electronics from 2004 to 2009. During her five years at LG, she gained valuable experience in marketing strategies and brand management. This role provided her with a solid foundation in the consumer electronics sector, which she later applied to her work in the fragrance industry.
Education and Expertise
Kristina Rusnak studied Sociology at Пермский Государственный Технический Университет (ПГТУ) from 1997 to 2002, where she achieved higher education. Her academic background in sociology has equipped her with insights into consumer behavior and market trends, which she applies in her marketing roles.