Lilian Zhu
About Lilian Zhu
Lilian Zhu serves as the Head of Consumer Insights and Market Intelligence for Avon APAC, a position she has held since 2006 in Shanghai. Previously, she worked as a Trade Market Supervisor at Kimberly-Clark from 1996 to 2000.
Work at Avon
Lilian Zhu serves as the Head of Consumer Insights & Market Intelligence at Avon APAC. She has held this position since 2006, contributing to the company's strategic understanding of consumer behavior and market trends in the Asia-Pacific region. Her role involves analyzing consumer data to inform product development and marketing strategies, ensuring that Avon remains competitive in the beauty and personal care industry.
Previous Experience at Kimberly-Clark
Before joining Avon, Lilian Zhu worked at Kimberly-Clark as a Trade Market Supervisor from 1996 to 2000. During her four years in this role, based in Shanghai City, China, she focused on market analysis and trade strategies. This experience provided her with a solid foundation in consumer insights and market intelligence, which she has applied in her subsequent roles.
Education and Expertise
Lilian Zhu possesses a strong background in consumer insights and market intelligence, developed through her extensive career in the industry. Her expertise includes analyzing market trends, understanding consumer behavior, and leveraging data to drive business decisions. This skill set is crucial for her current role at Avon, where she guides the company's strategic initiatives in the APAC market.
Background
Lilian Zhu has spent a significant portion of her career in Shanghai, China. Her professional journey began at Kimberly-Clark, where she gained valuable experience in trade marketing. She transitioned to Avon in 2006, where she has continued to build her career in consumer insights and market intelligence, focusing on the Asia-Pacific region.