Liliane Cunha
About Liliane Cunha
Liliane Cunha is an Insights & Marketing Intelligence Manager at Avon, with extensive experience in market research across various companies including Unilever and Nextel. She has a strong academic background in marketing and statistical methods, complemented by hands-on skills in consumer analysis and retail optimization.
Current Role at Avon
Liliane Cunha serves as the Insights & Marketing Intelligence Manager at Avon, a position she has held since 2016. In this role, she focuses on leveraging marketing intelligence to drive strategic initiatives and enhance consumer engagement. Her responsibilities include analyzing market trends and consumer behavior to inform product development and marketing strategies.
Previous Experience at Unilever
Before joining Avon, Liliane Cunha worked at Unilever as a Market Research Coordinator from 2008 to 2012. During her four years at Unilever, she contributed to various market research projects that informed product strategies and marketing campaigns, enhancing the company's understanding of consumer needs.
Education and Expertise
Liliane Cunha has pursued extensive education in marketing and research methodologies. She has been studying at Fundação Getulio Vargas since 2011, focusing on Métodos Estatísticos para Marketing Quantitativo. Additionally, she studied Gerenciamento por Categoria e Dinâmica de Compra no Varejo at Escola Superior de Propaganda e Marketing since 2009 and earned a postgraduate degree in Marketing from Universidade Presbiteriana Mackenzie in 2006.
Market Research Experience
Liliane Cunha has a solid background in market research, having worked in various roles prior to her current position. She was a Market Research Analyst at Leroy Merlin Cia Brasileira de Bricolagem from 2007 to 2008 and a Market Research Coordinator at Nextel Telecomunicações from 2012 to 2015. Her experience includes conducting concept tests and conjoint analysis, which are vital for understanding consumer preferences.
Professional Skills
Liliane Cunha possesses strong skills in evaluating plan-o-grams and point-of-sale (POS) material, which are essential for optimizing retail space and enhancing consumer experience. She is known for her hands-on approach and excels in building networks, which supports collaborative team environments and strategic business initiatives.