Lina Maria Osorio
About Lina Maria Osorio
Lina Maria Osorio is a Senior Incentivos Comerciales at Avon with a background in business administration and marketing. She has held various positions in companies such as Natura and Philip Morris International, focusing on sales force training, event planning, and campaign management.
Work at Avon
Lina Maria Osorio currently holds the position of Senior Incentivos Comerciales at Avon, where she has been employed since 2021. In this role, she is responsible for developing and implementing incentive programs aimed at enhancing sales performance. Her work involves collaboration with various teams to ensure that the incentive structures align with the company's strategic objectives. Osorio's experience in the cosmetics industry contributes to her ability to create effective campaigns that drive sales and engagement.
Education and Expertise
Lina Maria Osorio earned a Bachelor of Business Administration (B.B.A.) from Pontificia Universidad Javeriana, studying Administración y gestión de empresas from 2008 to 2014. She also completed a program in English as a Second Language at Suffolk County Community College in 2013. Furthermore, she obtained a Máster en Marketing y Dirección Comercial from EUDE Business School, studying from 2017 to 2018. Her educational background provides her with a solid foundation in business management and marketing strategies.
Background
Lina Maria Osorio has a diverse professional background in commercial management and marketing. She began her career at Philip Morris International, where she worked as a Territory Executive - Trade Executive from 2014 to 2016, followed by a role as Engagement Executive until 2017. After her tenure at Philip Morris, she joined Natura as Coordinadora de innovación marketing from 2019 to 2020, and later as Coordinadora innovación gestión comercial from 2018 to 2019. Her experiences across different companies and roles have equipped her with a comprehensive understanding of the commercial landscape.
Achievements
Throughout her career, Lina Maria Osorio has developed expertise in planning and executing large-scale events and training programs for sales forces. She has successfully managed below-the-line (BTL) agencies and has experience negotiating with business partners. Osorio specializes in creating and analyzing results-driven campaigns tailored to specific business needs, demonstrating her ability to align marketing efforts with organizational goals.