Luciana Tezoni
About Luciana Tezoni
Luciana Tezoni is an experienced Art Director currently working at Avon in São Paulo, Brazil, where she has held the position since 2021. With over 14 years in design and corporate communication, she has worked for major companies and holds multiple degrees in design and marketing.
Work at Avon
Luciana Tezoni has been serving as Diretora de Arte at Avon since 2021. In this role, she is responsible for overseeing the artistic direction and design strategies for the company. This position marks her return to Avon, having previously worked there in 2018 for a brief period of five months. Her experience at Avon contributes to her extensive background in the cosmetics industry, where she applies her expertise in design and branding.
Education and Expertise
Luciana Tezoni holds a bachelor's degree in Graphic Design and a postgraduate degree in Editorial Design. She studied at Centro Universitário Belas Artes de São Paulo and Istituto Europeo di Design - IED São Paulo. Additionally, she is pursuing a Master's in Strategic Management in UX at ESPM Escola Superior de Propaganda e Marketing, expected to be completed in 2024. Her education also includes various certifications in marketing and business, enhancing her strategic capabilities in design and communication.
Background
Luciana Tezoni has over 14 years of experience in design, branding, and corporate communication. Her career began with an apprenticeship at SENAI, followed by various roles in prominent companies such as Abril, where she held multiple positions including Operador Pré-impressão and Coordenador Prepress. She also worked at Grupo NotreDame Intermédica as an Analista de Marketing / Designer and at PROS | PR Outstanding Solutions as Diretora de Arte Pleno. Her diverse background includes significant contributions to major publishing houses and agencies.
Achievements
Throughout her career, Luciana Tezoni has worked on projects for major publishing houses, agencies, and a multinational cosmetics company in the fashion and beauty sector. She possesses strong knowledge in 360º communication, encompassing digital, offline, and audiovisual mediums. Luciana is experienced in creating and developing communication strategies, managing projects, campaigns, and suppliers, showcasing her ability to lead and innovate in the design field.
Technical Skills
Luciana Tezoni is proficient in Adobe Suite and has a solid understanding of design fundamentals and usability. She is familiar with agile methodologies, including Kanban, Scrum, and Lean, which she applies in her project management practices. Her technical skills enable her to effectively create and implement communication strategies across various platforms, ensuring cohesive branding and design execution.