Luis A.
About Luis A.
Luis A. is the Insights & Market Intelligence NOLA Manager at Avon Cosmetics, where he has worked since 2019. He holds an MBA in Innovation & Entrepreneurship from EGADE Business School and has a background in market research and strategic insights, having worked with major brands like Coca-Cola and Heineken.
Current Role at Avon Cosmetics
Luis A. serves as the Insights & Market Intelligence NOLA Manager at Avon Cosmetics, a position he has held since 2019. In this role, he focuses on gathering and analyzing market insights to support strategic decision-making within the organization. His responsibilities include utilizing methodologies such as Design Thinking and Business Model Canvas to enhance market strategies. He operates primarily in Ciudad de México y alrededores, México.
Previous Experience at Avon Cosmetics
Prior to his current role, Luis A. worked as the Insights & Market Intelligence NOLA Sr. Analyst at Avon Cosmetics from 2010 to 2014. During this time, he contributed to the company's market analysis efforts, helping to shape insights that informed business strategies. His tenure at Avon spanned four years and took place in Torre Esmeralda 3, Lomas de Chapultepec, Miguel Hidalgo.
Work at Alsea - Domino's Pizza
Luis A. began his career as an Insights & Innovation Analyst at Alsea - Domino's Pizza, where he worked from 2007 to 2010. His role involved analyzing market trends and consumer behavior to drive innovation within the brand. This experience laid the foundation for his future roles in market intelligence and insights.
Education and Expertise
Luis A. holds a Diplomado en Marketing Interactivo from Tecnológico de Monterrey, completed in 2014. He also earned an MBA with a specialization in Innovation & Entrepreneurship from EGADE Business School between 2015 and 2017. Additionally, he obtained a Licenciado en Mercadotecnia from Universidad del Valle de México, which he completed in 2008. His educational background supports his expertise in market intelligence and strategic insights.
Experience in Social Media Listening
Luis A. has significant experience in social media listening, having served as the Social Media Listening & Innovation Director at SWARM DATA & PEOPLE from 2014 to 2017. In this role, he worked with major brands such as Coca-Cola, Heineken, and Formula 1, focusing on uncovering strategic insights through digital platforms. His work in this area has contributed to his understanding of market dynamics and consumer engagement.