Ma. Del Carmen Gómez
About Ma. Del Carmen Gómez
Ma. Del Carmen Gómez is a Product Manager for LATAM at Avon, where she has worked since 2012. She holds a Master's degree in Financial Engineering and has a strong background in product strategy and operational improvements.
Work at Avon
Ma. Del Carmen Gómez has been employed at Avon as a Product Manager for the LATAM region since 2012. In this role, she has focused on transforming the sales strategy for the company, particularly through the use of minifolletos, which resulted in a significant sales increase of over 150% in the HOME product line. Her responsibilities also include harmonizing the product line for Latin America, achieving a reduction of 25%. Gómez has led the launch of Innovaware in Brazil, successfully positioning the brand at 35% within two years.
Education and Expertise
Gómez holds a Master's degree in Administración en Ingeniería Financiera from Universidad del Valle de México, where she studied from 2011 to 2013. She also earned a degree in Ingeniería Industrial from Instituto Politécnico Nacional, completing her studies from 2001 to 2005. Additionally, she obtained a Diplomado en Ingeniería Industrial from Tecnológico de Monterrey. Her educational background provides her with a strong foundation in financial and industrial engineering principles.
Background
Before joining Avon, Ma. Del Carmen Gómez worked at Grupo Bimbo in various roles. She served as a Supply Commodity Coordinator from 2008 to 2012, where she improved textile packaging and increased the operational margin from -20% to 12% annually. Prior to that, she worked as a Production Planner from 2005 to 2008. Her early career included a position as a Quality Trainee at Rochester Regional Health for five months in 2004.
Achievements
Gómez has demonstrated consistent growth in her career, particularly in the Textiles and Plastics (HOME) category, achieving a growth rate of 15% over four years since 2016. Her strategic initiatives at Avon and previous roles at Grupo Bimbo have led to significant improvements in sales and operational efficiency, showcasing her ability to drive results in competitive markets.