Magda Ferreira Lamas
About Magda Ferreira Lamas
Magda Ferreira Lamas serves as the General Manager for North Latin America, overseeing the Mexico and Central America markets at Avon. She has extensive experience in brand management and marketing, having previously held positions at PepsiCo and Cervecería Y Maltería Quilmes.
Current Role at Avon
Magda Ferreira Lamas serves as the General Manager for North Latin America, specifically overseeing the Mexico and Central America markets at Avon. She has held this position since 2016, contributing to the company's strategic direction and operational management in the region. Her role involves leading initiatives that align with Avon's goals and enhancing market presence.
Previous Experience at Pepsico
Before joining Avon, Magda Ferreira Lamas worked at Pepsico as a Brand Manager from 1993 to 1999. During her six years at the company, she was based in Purchase, New York, where she focused on brand development and marketing strategies that contributed to the company's growth in the competitive beverage industry.
Experience at Cervecería Y Maltería Quilmes
Magda Ferreira Lamas held the position of Trademarketing Manager and Sales Manager at Cervecería Y Maltería Quilmes from 1999 to 2006. Her seven years at the company in Quilmes, Buenos Aires, Argentina, involved managing marketing strategies and sales operations, enhancing brand visibility and market share in the beverage sector.
Education and Expertise
Magda Ferreira Lamas studied Business Administration and Management at Universidad De Ciencias Empresariales Y Sociales from 1996 to 2001. This educational background provided her with foundational knowledge and skills in management practices, which she has applied throughout her career in various leadership roles.
Long-term Role at Avon
In addition to her role as General Manager, Magda Ferreira Lamas has been serving as the Marketing Vice President at Avon since 2006. Her extensive experience in marketing and management has been instrumental in driving the company's marketing strategies and initiatives over the past 18 years.