Makvala Khatiashvili
About Makvala Khatiashvili
Makvala Khatiashvili is a Brand Manager specializing in hair care at Avon, where she has worked since 2020. She has extensive experience in brand management and consumer engagement across various industries, including beauty and personal care, alcohol, and tobacco, particularly in the Russian and CIS markets.
Current Role at Avon
Makvala Khatiashvili serves as the Brand Manager for Hair at Avon, a position she has held since 2020. In this role, she is responsible for overseeing brand initiatives and managing product activations within the hair care segment. Her expertise in the beauty and personal care industry contributes to the strategic direction and growth of the brand in the Russian market.
Previous Experience at Philip Morris International
Prior to her current role, Khatiashvili held several positions at Philip Morris International. She worked as an Internal Communications Specialist for three months in 2013, followed by a role as Consumer Engagement & Deployment Support Executive for eleven months in the same year. She later served as Executive Secretary to the Area Vice President from 2014 to 2016, and as a Brand Executive from 2016 to 2017. Her diverse roles provided her with a strong foundation in brand management and internal communications.
Work Experience at SIMPLE
Khatiashvili worked as a Product/Brand Manager at SIMPLE from 2017 to 2019. In this position, she focused on managing brand strategies and product development, contributing to the company's market presence in the beauty sector. Her experience at SIMPLE enhanced her skills in brand management and marketing.
Education and Marketing Studies
Khatiashvili studied Marketing at the Russian University of Economics named after G.V. Plekhanov from 2008 to 2013, where she achieved the Specialist degree. Additionally, she attended The Persuasion Code and a Marketing Class in 2021, furthering her knowledge in marketing strategies and communication techniques.
Achievements and Recognition
In 2020, Khatiashvili was awarded the title of Avon Employee of the Year, recognizing her contributions and performance within the company. She has also been acknowledged by the management team for her exceptional presentation skills, highlighting her ability to effectively communicate and engage with stakeholders.