Maria Eduarda Du Plessis
About Maria Eduarda Du Plessis
Maria Eduarda Du Plessis serves as the Coordenadora de Inovação LATAM for the Fragrances & Deodorant Category at Avon, where she has worked since 2023. She has a background in marketing and innovation, with previous experience at Microsoft and a strong educational foundation in business administration and public relations.
Work at Avon
Maria Eduarda Du Plessis currently holds the position of Coordenadora de Inovação LATAM for the Fragrances & Deodorant Category at Avon, a role she has occupied since 2023. In this capacity, she is responsible for managing the innovation calendar and communication toolkit specific to her category. She collaborates with various cross-functional teams, including operations, R&D, finance, PMOs, and leadership, to implement and deliver innovations. Her responsibilities also include developing business cases and conducting ROI analyses for high-impact projects, as well as overseeing pricing strategy and brand positioning for the fragrances and deodorant category in Latin America.
Previous Experience at Microsoft
Prior to her current role at Avon, Maria Eduarda Du Plessis worked at Microsoft in various marketing capacities. She served as an Analista Sr. Marketing Xbox from 2018 to 2020, where she contributed to marketing strategies for the Xbox brand. Additionally, she held the position of Marketing Specialist I for six months in 2018. Her career at Microsoft began with an internship as Estagiário de Relações Públicas e Engajamento in 2017, where she gained foundational experience in public relations and engagement.
Education and Expertise
Maria Eduarda Du Plessis has a solid educational background in marketing and business. She earned her Master of Business Administration (MBA) in Marketing and Digital Business Intelligence from FGV - Fundação Getulio Vargas, completing her studies from 2020 to 2021. Prior to that, she obtained a Bachelor's degree in Public Relations from Faculdade Cásper Líbero, where she studied from 2013 to 2017. This educational foundation supports her expertise in strategic planning and brand management within the fragrances and deodorant market.
Career Progression
Maria Eduarda Du Plessis has experienced a progressive career trajectory, starting as a Trainee at Avon from 2020 to 2021. She then transitioned to the role of Portfolio & Innovation in the Fragrances Category at Avon, where she worked from 2021 to 2023. Her diverse experiences across different roles in marketing and innovation have equipped her with the skills necessary to manage complex projects and drive brand potential in the Latin American market.