Maria Katherine Tequia Morales
About Maria Katherine Tequia Morales
Maria Katherine Tequia Morales is a Category Management Manager at Avon, with extensive experience in marketing and category management across various roles. She has worked in Venezuela and currently resides in Chile, where she has contributed to the alignment of marketing and commercial plans.
Current Role at Avon
Maria Katherine Tequia Morales currently serves as the Category Management Manager at Avon, a position she has held since 2017 in Provincia de Santiago, Chile. In this role, she is responsible for ensuring that marketing plans align with commercial strategies across various sales channels, including traditional, e-commerce, and retail stores. Her work involves managing and optimizing the investment budget to activate marketing and media plans that enhance the competitive presence of product categories in the market.
Previous Experience at Avon
Prior to her current role, Morales held multiple positions at Avon. She worked as a Planificador de Comunicaciones from 2006 to 2008 and as a Planificador de Incentivos from 2008 to 2010 in Caracas, Venezuela. She then served as Category Manager from 2010 to 2017, where she led marketing strategies and implemented annual plans for various product categories. In 2017, she briefly held the position of Marketing Manager for Fashion & Home in Venezuela.
Work Experience at Cotecna Inspection
Before joining Avon, Maria Katherine Tequia Morales worked at Cotecna Inspection as a Digitador from 2003 to 2005 in Caracas, Venezuela. This early experience contributed to her foundational skills in data management and operational support within the inspection industry.
Educational Background
Morales has a diverse educational background. She studied at Universidad Metropolitana in Venezuela, achieving a Diplomatura in Avanzada en Gerencia Financiera from 2016 to 2017. She also holds a Licentiate degree in Administración y gestión de empresas from Universidad 'Alejandro de Humboldt', completed between 2008 and 2011. Additionally, she studied Informatics at Instituto Universitario de Tecnología Rufino Blanco Fombona, obtaining a Tecnicatura from 1998 to 2001. In 2014, she earned a Diplomatura in Formación Gerencial en Marketing from Universidad Católica Andrés Bello.
Marketing Strategy and Achievements
In her role at Avon, Morales has led the marketing strategy for the Perfumería category, which holds a significant sales share of 40% in Chile. She has developed and executed communication strategies for various categories and brands, defining the media mix and positioning for each product. Her expertise in aligning marketing and commercial plans has contributed to the overall success of the product categories she manages.