Maria Sedenkova
About Maria Sedenkova
Maria Sedenkova is a Senior Brand Manager in the Color Category at Avon, where she has successfully launched a new brand featuring 60 concepts and 450 SKUs. With extensive experience in market research and product development, she has played a key role in managing product launches and coordinating brand strategies.
Work at Avon
Maria Sedenkova has been employed at Avon as a Senior Brand Manager in the Color Category since 2014. In this role, she has successfully launched a new brand featuring 60 concepts and 450 SKUs. Her responsibilities include collaborating with the UK headquarters and local teams to develop new products based on strategic KPIs. Sedenkova has also created a comprehensive communication strategy for the Color Category, ensuring effective messaging across multiple channels.
Previous Experience at Progression
Prior to her role at Avon, Maria Sedenkova held various positions at Progression from 2010 to 2014. She started as an Account Manager for one year before advancing to Senior Account Manager for two years. In her final year at Progression, she served as Account Director. During her time there, she conducted extensive market research, developed an annual sales flow plan for a portfolio of 150 SKUs, and coordinated with multiple teams for the execution of brand strategies.
Background in Marketing
Maria Sedenkova began her career as a Marketing Specialist at UPS Supply Chain Solutions, where she worked from 2008 to 2010. In this role, she managed approximately 10 major product launches annually in the Lip segment. This early experience in marketing laid the foundation for her subsequent roles in brand management and account management.
Market Research Expertise
Sedenkova has demonstrated expertise in conducting extensive market research, including shopper research and consumer immersions. This skill set has been crucial in her roles, particularly in developing strategies that align with consumer needs and market trends.