Mariana Polido
About Mariana Polido
Mariana Polido is the Body Care & Sun Care Category Marketing Manager at Avon in Brazil, where she has successfully implemented strategies that significantly improved sales and market share since 2019. She holds a Bachelor of Business Administration and has extensive experience in marketing, having previously worked in various roles at Avon and Electrolux.
Current Role at Avon
Mariana Polido serves as the Body Care & Sun Care Category Marketing Manager at Avon since 2019. In this role, she focuses on developing and executing marketing strategies to enhance brand visibility and consumer engagement in Brazil. Her leadership has contributed to significant sales growth and market share improvements in the local market.
Previous Experience at Avon
Prior to her current position, Mariana held several roles at Avon, including Global Manager for Fragrance from 2016 to 2019 and Brand Manager for LATAM from 2013 to 2016. She also served as Sr Global Brand Manager for a brief period in 2016. Her diverse experiences within the company have equipped her with a comprehensive understanding of brand management and marketing strategies across different markets.
Education and Expertise
Mariana Polido obtained her Bachelor of Business Administration (BBA) from FGV EAESP - Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas, studying from 2000 to 2005. She also completed a Postgraduate program in Consumer Science at ESPM Escola Superior de Propaganda e Marketing from 2008 to 2009. Her educational background supports her expertise in marketing and management.
Professional Background
Before joining Avon, Mariana worked at Electrolux as a Product Manager from 2010 to 2011. Her career has been marked by a strong focus on connecting brands to consumers, leveraging emotional engagement to drive marketing success. She has extensive experience in innovation and activation within the marketing field.
Language Proficiency
Mariana is fluent in both English and Spanish, which enhances her capability to manage international marketing strategies effectively. This language proficiency allows her to communicate and collaborate with diverse teams and stakeholders across various regions.