Marina Luiz
About Marina Luiz
Marina Luiz is a Junior Product Manager at Avon, with a background in marketing that includes roles at Whirlpool Corporation and Coty. She holds a degree in Comunicação Mercadológica from Universidade Metodista de São Paulo and has a strong belief in the transformative power of make-up.
Work at Avon
Marina Luiz has been employed at Avon as a Junior Product Manager since 2020. Her role involves managing product development and marketing strategies for the company's cosmetic lines. Based in São Paulo, Brazil, she contributes to the brand's mission of empowering individuals through beauty products. Her experience in product management allows her to effectively coordinate between various departments to ensure successful product launches and market presence.
Previous Experience in Marketing
Prior to her current position at Avon, Marina Luiz worked at Whirlpool Corporation as a Marketing Analyst from 2019 to 2020. In this role, she focused on market analysis and strategy development for the company's products. Before that, she gained valuable experience at Coty, where she served as a Marketing Intern from 2016 to 2017, followed by a Marketing Analyst position from 2017 to 2019. Her early career also includes an internship at Hypera as an Intern Marketing from 2015 to 2016.
Education and Expertise
Marina Luiz holds a Bachelor's degree in Comunicação Mercadológica from Universidade Metodista de São Paulo, where she studied from 2014 to 2017. Her education provided her with a solid foundation in marketing principles and practices, which she has applied throughout her career in various marketing roles. This academic background supports her current responsibilities in product management at Avon.
Background and Influences
Marina Luiz's interest in cosmetics and beauty products is influenced by her childhood memories of watching her mother use lipstick. This early exposure has shaped her understanding of makeup's transformative power. She adheres to a principle of highlighting only one feature with an accent color or style, reflecting her thoughtful approach to beauty and product presentation.