Marion Louise Limlengco
About Marion Louise Limlengco
Marion Louise Limlengco is a Campaign Energy Manager at Avon Cosmetics, Inc, where she has worked since 2014. She has held various roles within the company, including Commercial Marketing Campaign Execution Specialist and Communications Coordinator, and has a background in Communication Arts from the University of the Philippines.
Work at Avon Cosmetics
Marion Louise Limlengco has held multiple positions at Avon Cosmetics, Inc. since 2010. She started as a Communications Coordinator from 2010 to 2011, followed by a role as a Commercial Marketing Campaign Execution Specialist from 2011 to 2012. After that, she served as a Commercial Activation Supervisor from 2013 to 2014. Currently, she is the Campaign Energy Manager, a position she has held since 2014. In her current role, she leads a team of eight members and manages local activation and campaign execution functions.
Education and Expertise
Marion Limlengco earned her Bachelor of Arts degree in Communication Arts with a major in Writing from the University of the Philippines, where she studied from 2005 to 2009. Prior to her university education, she completed her high school education at Canossa School. Her academic background supports her expertise in communication and marketing strategies within the cosmetics industry.
Leadership and Team Management
In her role as Campaign Energy Manager at Avon, Marion leads a team responsible for managing local activation and campaign execution functions. She has developed presentations aimed at enhancing sales representatives' understanding of complex product features. Her leadership extends to pioneering activation programs that improve the store and field experience for sales representatives.
Process Improvement Initiatives
Marion has implemented a more efficient process for creating Item Data Files, which has minimized errors in point-of-sale (POS) set-up across the nation. This initiative demonstrates her focus on operational efficiency and her ability to enhance processes within the marketing framework at Avon.
Market Research and Product Launches
Marion leads ongoing customer and representative research to identify market needs for future product launches. She collaborates with Brand Management to execute 360 activation plans for five-star product launches, ensuring that marketing strategies align with customer insights and market demands.