Marlena Babicka
About Marlena Babicka
Marlena Babicka serves as the Global Sustainability Manager at Avon, where she has worked since 2022. With a background in strategy and brand management across various companies, she focuses on driving sustainability initiatives and ensuring compliance with ESG regulations.
Current Role as Global Sustainability Manager
Marlena Babicka currently serves as the Global Sustainability Manager at Avon, a position she has held since 2022. In this role, she is responsible for overseeing sustainability strategic initiatives, including packaging circularity and ensuring compliance with ESG regulations. She manages the Global Sustainability Steering Committee and the Sustainability scorecard, driving efforts to align business practices with sustainability goals.
Previous Experience at Avon
Before her current role, Marlena Babicka worked at Avon as a Senior Strategy Manager from 2014 to 2022. During her eight years in this position, she contributed to various strategic initiatives and played a key role in shaping the company's approach to sustainability and corporate responsibility.
Professional Background in Brand Management
Marlena Babicka has extensive experience in brand management, having worked at Mars Inc. as a Brand Manager from 2007 to 2009. Prior to that, she held several positions at Masterfoods Polska, including Food Brand Manager and Specialist Channel Marketing Manager. Her early career included a trainee position at TMP Worldwide and various roles at Masterfoods, where she developed skills in marketing and product management.
Education and Qualifications
Marlena Babicka holds a Master's degree in Management and Marketing from SGH Warsaw School of Economics, where she studied from 1997 to 2001. Additionally, she earned an Executive MBA in Business Administration from Warsaw University of Technology, completing her studies from 2004 to 2006. Her educational background has equipped her with the knowledge and skills necessary for her roles in strategy and sustainability.
Leadership in Sustainability Initiatives
In her current role, Marlena Babicka leads the delivery of the global B Corp certification process, integrating B Corp best practices into business operations across 40 markets. She drives the social impact global strategy, managing a budget of approximately $10 million for fundraising, donations, and NGO program management. Additionally, she heads the Human Rights department and is a member of Natura Holding's Human Rights Group.