Menekse Yuksel, M.Sc.
About Menekse Yuksel, M.Sc.
Menekse Yuksel, M.Sc., is a Category and Brand Marketing Manager at Avon, with extensive experience in brand management across the cosmetics and healthcare industries. She has held various roles at Henkel and L'Oréal, contributing to brand strategy and marketing initiatives over more than a decade.
Current Role at Avon
Menekse Yuksel serves as the Category and Brand Marketing Manager at Avon since 2021. In this role, she focuses on developing and implementing marketing strategies that align with the company's objectives. Her responsibilities include overseeing brand positioning and category management, ensuring that Avon remains competitive in the market. With her extensive experience in brand management, she contributes to the overall growth and success of the brand within the cosmetics industry.
Previous Experience at Henkel
Menekse Yuksel held multiple positions at Henkel from 2012 to 2019. She began her career there as a Brand Manager in Istanbul, Turkey, before advancing to Senior Brand Manager and Group Brand Manager roles. Her tenure included a year as an International Brand Manager in Düsseldorf, Germany. Throughout her time at Henkel, she developed a strong foundation in brand strategy and marketing management, contributing to various successful brand initiatives.
Experience at L'Oréal
Menekse Yuksel worked at L'Oréal from 2008 to 2012, where she held several key positions. She started as a Management Trainee and progressed to roles such as Senior Product Manager for Lancôme Make-Up and Product Manager for brands like Yves Saint Laurent and Biotherm. Her experience at L'Oréal provided her with valuable insights into the cosmetics industry and honed her skills in product management and marketing strategy.
Educational Background
Menekse Yuksel holds a Master of Science (M.Sc.) in Marketing from the University of East Anglia, which she completed from 2006 to 2007. She also has two Bachelor's degrees: one in International Trade from Boğaziçi University, obtained from 2004 to 2006, and another in Marketing/Marketing Management from Marmara University, earned from 2001 to 2004. Her educational background has equipped her with a solid foundation in marketing principles and business strategies.
Skills and Expertise
Menekse Yuksel has a proven track record in promotional analysis and development, contributing to successful brand presentations and positioning. She possesses a comprehensive understanding of competition analysis and business strategy development, enhancing her ability to position brands effectively in the market. Additionally, she is experienced in sales forecasting, budget management, digital marketing, and social media marketing, which are essential for modern brand management.