Mmabatho Mokoena
About Mmabatho Mokoena
Mmabatho Mokoena is a Digital Marketing Specialist with extensive experience in developing digital marketing strategies. She has worked for notable companies such as GSK and Avon, and holds a Bachelor's degree in Arts from the University of the Witwatersrand.
Work at Avon
Mmabatho Mokoena has been employed at Avon as a Digital Marketing Specialist since 2019. In this role, she develops digital marketing and media strategies aimed at connecting brands with consumers. Her responsibilities include analyzing data to enhance marketing strategies and adapting to the evolving digital landscape. Mokoena's work at Avon reflects her commitment to delivering tailored brand solutions that align with business objectives.
Previous Experience at GSK
Prior to her current role, Mmabatho Mokoena worked at GSK in various capacities. She served as a Future Leader - Assistant Brand Manager from 2017 to 2018, and as a Transformation Consultant from 2014 to 2016. Additionally, she held the position of Transformation Graduate from 2014 to 2015. Her experiences at GSK provided her with a solid foundation in brand management and transformation strategies.
Experience at Publicis Media
Mmabatho Mokoena has held multiple roles at Publicis Media, contributing to her expertise in digital marketing. She worked as a Digital Strategist for four months in 2018, followed by a position as an Integrated Strategist for nine months in 2019. Additionally, she served as a Project Manager for five months in 2018. These roles allowed her to develop skills in project management and integrated marketing strategies.
Education and Expertise
Mmabatho Mokoena studied at the University of the Witwatersrand, where she earned a Bachelor of Arts degree in International Relations and Sociology from 2011 to 2014. She also attended Gibs Business School, focusing on Business and Entrepreneurship in 2016. Her educational background supports her expertise in digital marketing and brand strategy.
Professional Skills and Interests
Mmabatho Mokoena is known for her analytical skills, particularly in data analysis to enhance marketing strategies. She has a strong interest in researching the latest trends, innovations, and technologies in digital marketing. Mokoena values building strong work relationships and is recognized for her energy and enthusiasm in collaborative environments.