Natela Sikharulidze
About Natela Sikharulidze
Natela Sikharulidze serves as the Corporate and CSR Communication Manager at Avon, where she has led various initiatives, including the launch of Russia's first Breast Cancer Support Center. With a background in media planning and internal communications, she has developed and implemented CSR strategies focused on breast cancer and domestic violence.
Work at Avon
Natela Sikharulidze has held multiple roles at Avon in the Russian Federation. She began her career at Avon as an Assistant to the Executive Director of Marketing from 2013 to 2014. Following this, she served as a Media Planning Specialist for one year from 2014 to 2015. She then advanced to the position of Senior Internal Communications Specialist, where she worked for three years from 2015 to 2018. Since 2018, she has been the Corporate and CSR Communication Manager, focusing on corporate social responsibility initiatives and communication strategies.
Corporate Social Responsibility Initiatives
Natela Sikharulidze has played a significant role in corporate social responsibility (CSR) initiatives at Avon. She led the launch of Russia's first Breast Cancer Support Center, 'Vmeste,' as part of Avon's CSR efforts. She contributed to the development and implementation of a five-year CSR strategy that focused on breast cancer and domestic violence charity programs. Additionally, she reinforced Avon's image through various CSR initiatives, including the Avon Breast Cancer Promise charitable program.
Education and Expertise
Natela Sikharulidze studied at Московский Государственный Университет Культуры и Искусств (МГУКИ), where she earned a Master's degree in International Communications from 2006 to 2012. Prior to this, she attended Колледж МИД России, achieving an Associate's degree as an Administrative Officer in documentary and archive from 2004 to 2006. Her educational background supports her expertise in corporate communications and CSR.
Communication Tools and Strategies
In her role at Avon, Natela Sikharulidze evaluated existing corporate communication tools to assess their effectiveness and identify areas for improvement. She utilized platforms like YAMMER to promote local company achievements on a global scale and support various global projects and initiatives. Her efforts contributed to building effective CSR support for Avon offices in Eastern Europe, including Kazakhstan, Ukraine, and Georgia.