Nikola Genev
About Nikola Genev
Nikola Genev serves as the Marketing Controller for South East Europe, bringing over a decade of experience in financial management within the FMCG sector. His career includes roles at BNP Paribas, Avon, and Heineken, complemented by a solid educational background in Business Administration and Economics from the American University in Bulgaria.
Work at Avon
Nikola Genev currently serves as the Marketing Controller for South East Europe at Avon, a position he has held since 2018. In this role, he oversees marketing finance operations across the region, leveraging his extensive background in financial management. Prior to this, he worked as the Marketing Finance Controller for the Balkans from 2015 to 2018. His tenure at Avon has allowed him to integrate his financial expertise with marketing strategies, contributing to the company's objectives in the competitive beauty market.
Previous Experience in Finance
Nikola Genev has over a decade of experience in financial roles within the Fast-Moving Consumer Goods (FMCG) sector. He began his career as a Financial Analyst at BNP Paribas from 2009 to 2013 in Paris, where he developed foundational skills in financial analysis. Following this, he worked at Heineken as a Commercial Controller from 2013 to 2015 in the Netherlands, further enhancing his expertise in financial management and business partnering.
Education and Expertise
Nikola Genev studied at the American University in Bulgaria, where he earned a Bachelor's degree in Business Administration and Economics from 2005 to 2009. His educational background provides a solid foundation for his career in finance and marketing. He possesses strong skills in financial analysis and business partnering, which are critical in his current role at Avon and throughout his career in the FMCG sector.
International Experience
Nikola Genev has worked in multiple European countries, gaining diverse international experience in finance. His roles have taken him from Paris to London and the Netherlands, allowing him to develop a broad understanding of different markets and financial practices. This international exposure has informed his approach to financial management and marketing within the FMCG sector.