Olga Choina
About Olga Choina
Olga Choina is a Senior E Commerce Specialist at Avon, focusing on digital brochure regional accountability for Central and Eastern Europe. She has a background in European Studies and extensive experience in digital marketing and eCommerce roles across various companies.
Current Role at Avon
Olga Choina serves as a Senior eCommerce Specialist at Avon, focusing on Digital Brochure regional accountability for Central and Eastern Europe. She has held this position since 2020 and is based in Warszawa, Woj. Mazowieckie, Polska. In her role, she coordinates the execution of digital brochure campaigns across 23 local markets, ensuring alignment with local digital teams to track market activations and share best practices. Olga plays a key role in the development and optimization of new digital channels, including Marketplaces and eFranchise.
Previous Experience in Digital Marketing
Prior to her current role, Olga Choina worked at several organizations in various capacities. She was an eCommerce Strategist at Digitas Poland from 2019 to 2020, where she contributed to digital marketing strategies. Earlier, she served as a Senior Content Designer at Brand Kolektyw | Digital Agency from 2016 to 2017. Olga also held the position of Digital Project Delivery Manager at Accenture for seven months in 2015, and worked as a Content Designer at Truly from 2014 to 2015. Her diverse experience in digital marketing has equipped her with a comprehensive understanding of the industry.
Educational Background
Olga Choina studied at Katolicki Uniwersytet Lubelski Jana Pawła II, where she earned a Licencjat (Lic.) in European Studies (Prawo europejskie - Europeistyka). She also attended Collegium Civitas, achieving a Magister (Mgr) degree in Nowe Media from 2011 to 2013. Her educational background provides her with a solid foundation in both European law and new media, which supports her current role in eCommerce.
Focus on UX Optimization
In her professional capacity, Olga Choina emphasizes IMB UX optimization, concentrating on end user needs and mobile industry standards. This focus is integral to her work at Avon, where she is responsible for planning digital sales propositions and trade marketing activities for the IMB channel. Her commitment to user experience plays a significant role in the effectiveness of digital campaigns across various platforms.
Early Career Development
Olga began her career in the digital space as a UX Design Intern at Redefine in 2012. She later transitioned to a Junior Social Media Manager role at Truly in 2015, where she gained experience in content creation and social media strategy. These early positions laid the groundwork for her subsequent roles in content design and digital project management.