Rachel Costello
About Rachel Costello
Rachel Costello serves as the Executive Director of Brand Marketing and Innovation and Global Head of Beauty+ at Avon, where she has worked since 2021. With extensive experience in marketing across various sectors, she has held leadership roles at companies such as Fossil Group, ALEX AND ANI, and Beales Department Stores.
Work at Avon
Rachel Costello currently serves as the Executive Director of Brand Marketing and Innovation and the Global Head of Beauty+ at Avon. She has held this position since 2021, contributing to the company's marketing strategies and innovation in the beauty sector. Prior to this role, she worked at Avon as the Global Brand & Marketing Director from 2019 to 2021, where she focused on enhancing brand visibility and engagement. Her extensive experience at Avon highlights her commitment to the company's vision and her expertise in the beauty industry.
Previous Experience in Marketing
Before her current role at Avon, Rachel Costello held several significant positions in marketing. She was the Head of Marketing, Online & PR at Fossil Group, Inc. from 2014 to 2017, where she managed online marketing strategies. Additionally, she worked at ALEX AND ANI as the Global Experiential Marketing Director and Marketing Director from 2017 to 2019, focusing on creating engaging customer experiences. Her earlier roles also include positions at Aurum Holdings and Beales Department Stores, where she developed her expertise in retail and brand management.
Education and Expertise
Rachel Costello studied at The Nottingham Trent University, where she earned a Bachelor of Arts (B.A.) in Fashion Marketing and Communications from 2004 to 2007. Her educational background provides a strong foundation for her career in marketing and brand management. She possesses a unique viewpoint as a Global Marketing Director, enabling her to deliver engaging campaigns and strategies. Her expertise includes omni-channel retail, combining traditional and digital marketing functions to enhance customer engagement.
Leadership and Strategic Skills
Rachel Costello has demonstrated robust leadership and strategic business development skills throughout her career. She has led departments across various marketing functions, showcasing her ability to drive key commercial outcomes. Known for her customer-centric approach, she emphasizes the importance of putting the customer at the center of the journey. Her ability to tell compelling stories has been instrumental in creating impactful marketing campaigns across different disciplines and channels.