Radmila Petković
About Radmila Petković
Radmila Petković is an E Commerce and Online Marketing Specialist at Avon, with a background in digital marketing and retail project management. She has held various roles in marketing and procurement across multiple companies in Belgrade, Serbia, and holds degrees in journalism and classical studies.
Current Role at Avon
Radmila Petković serves as an eCommerce & Online Marketing Specialist for Digital Adriatic at Avon since 2022. In this role, she focuses on developing and implementing online marketing strategies to enhance eCommerce performance. Her work involves analyzing market trends and consumer behavior to optimize digital marketing efforts. She has contributed to Avon’s online presence in the Adriatic region, leveraging her expertise in digital marketing to drive sales and engagement.
Previous Experience in Marketing Management
Prior to her current position, Radmila worked as an eCommerce Specialist for Avon from 2021 to 2022. She also held the role of Marketing Manager at West Properties DOO for nine months in 2019. Her experience includes managing marketing initiatives and strategies to promote products and services effectively. Additionally, she served as Digital Marketing Manager at Vulkan izdavaštvo from 2020 to 2021, where she focused on enhancing the company's digital footprint.
Background in Procurement and Retail Management
Radmila has a solid background in retail project management, having worked as a Procurement Supervisor at Smartphone Shop d.o.o. from 2013 to 2018. Her responsibilities included planning, analyzing, ordering, and managing logistics for sales activities. She also held the position of Operator Services Supervisor at the same company from 2011 to 2013, where she gained valuable experience in operational management within the retail sector.
Educational Qualifications
Radmila Petković holds a Bachelor's degree in Journalism from Megatrend University, where she studied from 2007 to 2011. Additionally, she completed her secondary education at Druga beogradska gimnazija, specializing in Classics and Classical Languages, Literatures, and Linguistics, from 1998 to 2002. Her educational background provides a strong foundation for her expertise in content marketing and digital communication strategies.
Expertise in Digital Marketing and Community Management
Radmila specializes in content marketing with a focus on digital marketing and advertising strategies. She has developed expertise in community management, emphasizing the importance of building and engaging online communities. Her skills in digital marketing enable her to create effective campaigns that resonate with target audiences, contributing to brand loyalty and customer engagement.