Roberto Carbalho
About Roberto Carbalho
Roberto Carbalho is a Global Revenue Growth Manager at Avon, where he leads pricing analytics and facilitates workshops for strategic decision-making. He has extensive experience in various planning roles within Avon and holds degrees in Mathematics and Digital Marketing.
Work at Avon
Roberto Carbalho has held multiple positions at Avon, showcasing a diverse skill set in revenue growth and planning. He began his career at Avon Spain as a Demand Planner from 2007 to 2008. He then transitioned to a Campaign Planner role from 2008 to 2010, followed by a position as Senior Campaign & Demand Planner for Avon Turkey from 2011 to 2014. Carbalho served as Senior Category Planner for Fragrance from 2014 to 2016 and as Marketing Manager from 2016 to 2021. Currently, he is the Global Revenue Growth Manager, a role he has held since 2021.
Education and Expertise
Roberto Carbalho pursued his education at Universidad Complutense de Madrid, where he studied Mathematics and earned a Licenciado degree from 1999 to 2006. He furthered his education at ESIC Business & Marketing School, completing the ICEMD - Programa Superior en Marketing Digital from 2019 to 2020. His educational background supports his expertise in revenue growth management and digital marketing strategies.
Achievements in Revenue Growth Management
In his current role as Global Revenue Growth Manager, Roberto Carbalho leads advanced pricing analytics by utilizing both internal and external data. He facilitates annual cross-functional Revenue Growth Management Workshops for top global markets, focusing on pricing, promotions, and product mix. His work influences and supports Global Marketing Management Teams in making strategic decisions that drive revenue growth.
Experience in International Markets
Roberto Carbalho has extensive international experience, having worked in various roles across different regions. He served as a Senior Campaign Planner at Avon Justine in South Africa for one year in 2010 to 2011. His experience also includes working in Turkey and Spain, which provides him with a broad understanding of diverse market dynamics and consumer behavior.
Digital Channel Strategy Development
Roberto Carbalho develops pricing strategies and planning principles specifically for the digital channel. His work aligns with multichannel business and marketing goals, ensuring that Avon’s pricing and promotional strategies are effective in a rapidly evolving digital landscape.