Rosario Ferrari
About Rosario Ferrari
Rosario Ferrari is a Supervisora De Redacción De Contenidos at Avon, where she has worked since 2019. She has extensive experience in creative storytelling and brand positioning across various beauty categories, having previously held multiple roles within the company since 2012.
Current Role at Avon
Rosario Ferrari currently serves as Supervisora de Redacción de Contenidos at Avon, a position she has held since 2019. In this role, she manages a team of four communication professionals and oversees six graphic designers. Her responsibilities include coordinating and supervising various communication pieces for the Avon Foundation, ensuring that all content aligns with the company's strategic objectives.
Previous Experience at Avon
Ferrari has extensive experience at Avon, where she worked in various capacities from 2012 to 2019. She began as a Redactora Publicitaria Junior for two months, then progressed to Redactora Publicitaria Semi Senior for one year. From 2013 to 2019, she served as Redactora Publicitaria Senior for six years. During her tenure, she developed creative storytelling and concepts for beauty campaigns targeting Argentina and Uruguay, and played a key role in building long-term brand positioning across multiple product categories.
Education and Expertise
Rosario Ferrari studied at Universidad de Ciencias Empresariales y Sociales, where she earned a Licenciatura en Comunicación Social from 2006 to 2011. She furthered her education by completing a Diplomatura en Marketing Digital y Community Management in 2019, which lasted 11 months. This educational background provides her with a strong foundation in communication and digital marketing, essential for her roles in content creation and brand strategy.
Creative Campaign Development
In her role at Avon, Ferrari is responsible for generating creative plans that include market analysis and insight detection. She leads the creation of market-specific event campaigns, such as those for Christmas and Mother's Day, ensuring they align with regional strategies. Her work focuses on enhancing brand visibility and engagement through targeted marketing initiatives.
Early Career Experience
Before her extensive career at Avon, Rosario Ferrari worked briefly at KAPOW Productions as Asistente de Producción in 2011 for one month. This early experience contributed to her understanding of production processes and communication strategies, which she later applied in her roles at Avon.