Rossella Campisi
About Rossella Campisi
Rossella Campisi serves as the Digital Trading Manager for Italy and Germany at Avon, bringing extensive experience in digital marketing and e-commerce. She has held various roles in notable companies and has a strong educational background in management, economics, and digital marketing analytics.
Current Role at Avon
Rossella Campisi serves as the Digital Trading Manager for Italy and Germany at Avon since 2021. In this role, she focuses on enhancing digital trading strategies and optimizing online presence across both markets. Her responsibilities include implementing effective marketing strategies that align with Avon's brand objectives.
Previous Experience in Digital Management
Before joining Avon, Rossella held various positions in digital management. She worked as a Digital Manager at LUSH UK & Europe from 2016 to 2021, where she managed digital initiatives in the Milan area. Prior to that, she served as E-commerce & Web Marketing Manager at Dermophisiologique S.r.l. from 2013 to 2016, and as a Web Project Manager at DPS MONEBAK from 2012 to 2013.
Educational Background
Rossella Campisi has a comprehensive educational background. She studied at the Massachusetts Institute of Technology, focusing on Management executive education with a specialization in Digital Marketing Analytics from 2018 to 2019. She also holds a Master's Degree in Economics, Business Communication, Arts, and Philosophy from Università Cattolica del Sacro Cuore, completed between 2007 and 2009.
Specialization in Digital Strategies
Rossella specializes in digital brand communication and marketing strategies, catering to both startups and established companies. Her expertise includes implementing multichannel and omnichannel approaches to digital solutions. She combines a creative and analytical mindset to optimize marketing strategies effectively.
Notable Projects and Collaborations
Throughout her career, Rossella has developed digital projects for several notable companies, including Telecom Italia, Mondadori, Artsana, Desigual, Club Med, Decathlon, Castañer, Public Administration, and Generali Real Estate. These collaborations highlight her ability to drive digital innovation and enhance brand communication.