Sean Chen
About Sean Chen
Sean Chen is a Senior Marketing Manager at Avon, where he heads the Beauty Category, Digital & Communication. With extensive experience in brand management and marketing, he has successfully launched high prestige products and driven significant growth in various segments.
Work at Avon
Sean Chen has been with Avon since 2012, holding various positions that showcase his expertise in marketing and category management. He currently serves as the Senior Marketing Manager and Head of the Beauty Category, Digital & Communication since 2016. In this role, he introduced Avon's first high prestige product, achieving 100% of the target index through a luxury-oriented communication strategy. Prior to his current position, he worked as a Senior Category Manager for Skin Care, Hair Care, Personal Care, and Fragrance, where he organized a prestige skin therapy event aimed at enhancing word-of-mouth among direct sellers.
Experience at Procter & Gamble
Before joining Avon, Sean Chen worked at Procter & Gamble from 2007 to 2012 in various roles. He began as the TW Pampers Assistant Brand Manager, where he contributed to brand growth. He later became the HK-TW Premium Hair Senior Brand Manager, focusing on premium hair care products. Additionally, he served as the TW Hair-1 Assistant Brand Manager for Pantene CLINICARE, where he developed marketing strategies that supported product growth in the competitive hair care market.
Education and Expertise
Sean Chen holds a Master of Business Administration from National Taiwan University, which he completed in June 2005. He studied in the Department of Business Administration from 2003 to 2005. Prior to his master's degree, he earned a Bachelor of Geosciences with a double major in International Business from the same university, graduating in June 2003 after studying from 1999 to 2003. His educational background provides a strong foundation in both business management and international market dynamics.
Achievements in Marketing
Throughout his career, Sean Chen has been recognized for his contributions to marketing strategies and product launches. At Avon, he led a project that was identified as 'the breakthrough launch of the year.' His initiatives have included developing a new digital communication and e-commerce plan aimed at enhancing product propositions and driving penetration among younger consumers. He also successfully led the whitening segment's growth by 20% year-over-year during his tenure at Procter & Gamble.