Selen Catili
About Selen Catili
Selen Catili is an Integrated Marketing Communications Manager with a strong background in digital media and marketing budget optimization. She has held key roles in notable companies such as Avon, Guzel Sanatlar Saatchi & Saatchi, and Leo Burnett İstanbul, demonstrating expertise in creative problem solving and influencer management.
Work at Avon
Selen Catili currently serves as the Integrated Marketing Communications Manager at Avon, a position she has held since 2020 in Istanbul, Turkey. In this role, she focuses on developing and executing marketing strategies that enhance brand visibility and engagement. Prior to her current position, she worked as a Creative Manager at Avon from 2014 to 2020, where she contributed to various marketing initiatives within the cosmetics industry.
Education and Expertise
Selen Catili studied at Robert College from 1989 to 1996, followed by a degree in Industrial Design from Istanbul Technical University from 1996 to 2000. Her educational background provides a strong foundation for her career in marketing and communications. She possesses skills in marketing budget optimization and demonstrates proficiency in creative problem solving, which aids in addressing marketing challenges effectively.
Background in Advertising
Selen Catili has a significant background in advertising, having worked at Guzel Sanatlar Saatchi & Saatchi as a Senior Art Director from 2005 to 2013. She then transitioned to Leo Burnett İstanbul as a Creative Group Head for one year, from 2013 to 2014. Her extensive experience in these roles has equipped her with a deep understanding of creative processes and campaign development in the advertising sector.
Skills in Digital Media and Influencer Management
Selen Catili has a strong background in digital media, utilizing online platforms to implement effective marketing and communication strategies. She also has expertise in influencer management, collaborating with social media influencers to enhance brand visibility and engagement. This combination of skills allows her to navigate the evolving landscape of marketing in both the cosmetics industry and FMCG advertising.