Sergio Orellana
About Sergio Orellana
Sergio Orellana is a Marketing Analytics Planner currently working at Avon in Guatemala. He has a background in data analysis and project management, with previous roles at AdsLive Media and Niu.Marketing, and holds a degree in Business Economics from Universidad Rafael Landívar.
Current Role at Avon
Sergio Orellana serves as a Marketing Analytics Planner at Avon, a position he has held since 2021. In this role, he focuses on analyzing marketing data to inform strategic decisions and optimize campaign performance. His work contributes to enhancing Avon’s market presence in Guatemala.
Previous Experience at AdsLive Media
Prior to his current role, Sergio worked at AdsLive Media as an Analista de datos - Trafficker / Project Manager from 2019 to 2020. During his one-year tenure, he was responsible for managing data analytics and traffic management, which supported the company's marketing initiatives in Guatemala.
Experience at Niu.Marketing
Sergio Orellana also worked at Niu.Marketing as an Analista de datos - Trafficker / Project Manager from 2020 to 2021. His eight-month role involved data analysis and project management, contributing to the optimization of marketing strategies.
Educational Background in Economics
Sergio studied at Universidad Rafael Landívar, where he pursued Ciencias Económicas y Empresariales. He earned a Licenciatura en Economía Empresarial, completing his studies from 2015 to 2021. His education provided a strong foundation in economic principles and business management.
Aviation Training
In addition to his business education, Sergio attended Escuela de aviación SAGSA, where he studied to become a commercial pilot and cabin crew member. He achieved his Piloto Privado ala rotativa certification in 2017, completing the program in 11 months.
Experience at DB Schenker
Sergio worked at DB Schenker from 2017 to 2019 as an Importador FCL – Aereo / Exportador LCL. His two-year experience in this logistics role involved managing air and sea freight imports and exports, enhancing his skills in supply chain management.