Shiela Culpa
About Shiela Culpa
Shiela Culpa is a Digital Marketing Manager at Avon Cosmetics, Inc, where she has worked since 2014 in Makati, Philippines. She has extensive experience in digital marketing, having previously held roles such as Digital Field Tools & Applications Manager and Process Development Manager within the same company.
Work at Avon
Shiela Culpa has been employed at Avon Cosmetics, Inc. since 2010, holding various positions over the years. She currently serves as the Digital Marketing Manager, a role she has occupied since 2014. In this capacity, she focuses on developing brand strategy in the digital landscape, emphasizing analytics and key performance indicators. Prior to her current role, she worked as the Digital Field Tools & Applications Manager from 2014 to 2023, and as the Process Development Manager from 2010 to 2014. Her tenure at Avon spans over a decade, during which she has contributed to various digital marketing initiatives.
Education and Expertise
Shiela Culpa earned her Bachelor of Arts degree in Mass Communication/Media Studies from the University of Mindanao, where she studied from 1994 to 1997. Her educational background provides a foundation for her expertise in digital marketing and communication strategies. She has developed skills in digital advertising, working directly with Google on ad creation, media planning, and placement. Her academic and professional experiences have equipped her with the knowledge necessary to lead digital marketing efforts effectively.
Background
Shiela Culpa has a strong background in digital marketing and process development, primarily within Avon Cosmetics, Inc. Her career at Avon began in 2010, and she has progressively taken on more responsibilities. Her roles have included managing digital tools and applications, as well as overseeing process development. This extensive experience in the cosmetics industry has allowed her to understand consumer engagement and digital strategies deeply.
Achievements
In her role as Digital Marketing Manager, Shiela Culpa has led significant projects aimed at enhancing consumer engagement. She has been instrumental in the development of a product microsite and an e-commerce site, which are designed to improve the consumer experience. Additionally, she focuses on creating digital tools and creatives that raise brand awareness and foster community engagement online. Her work reflects a commitment to leveraging digital platforms for organizational growth.