Silvia Rogar
About Silvia Rogar
Silvia Rogar serves as the Head of Magazines at Avon (Grupo Natura&Co), bringing extensive experience in journalism and content management. She has held various positions in reputable organizations and has a strong academic background in communication and fashion.
Current Role at Avon
Silvia Rogar serves as the Head of Magazines at Avon, part of Grupo Natura&Co, since 2022. In this role, she oversees magazine content and strategy, contributing to the brand's communication efforts in the beauty and retail sectors. Her leadership focuses on enhancing brand visibility and engagement through effective content management.
Previous Experience in Journalism
Silvia Rogar has a background in journalism, having worked at O Globo as an economic reporter for Jornal Extra from 1998 to 2000. She also held the position of economic reporter and intern at Jornal O Dia from 1997 to 1998. Her experience in these roles provided her with a strong foundation in economic reporting and media communications.
Education and Expertise
Silvia Rogar studied Comunicação Social (Jornalismo) at Universidade Federal do Rio de Janeiro from 1994 to 1997. She furthered her education at Central Saint Martins, University of The Arts London, where she completed a Master's in Fashion from 2003 to 2005. Her academic background supports her expertise in content creation and communication strategies.
Career Transition and Focus on Content Creation
In late 2018, Silvia Rogar transitioned her career to concentrate on content creation and communication strategies within the retail sector. She worked as Director of Content at Restoque S/A from 2018 to 2020, where she led the development of content tools for sales and wholesale teams, achieving notable results.
Lectures and Professional Development
Silvia Rogar has delivered lectures and courses at various institutions, including Fashion Meeting, ESPM, and FFWaprender. Her involvement in education reflects her commitment to sharing knowledge and expertise in fashion, journalism, and content strategy.