Sofía Domenech
About Sofía Domenech
Sofía Domenech is a Marketing Innovation Manager at Avon, with nearly a decade of experience in marketing and project management across consumer products and pharmaceuticals. She has previously held positions at Grupo Arcor, PAREXEL, Merck, and Tenaris, and has a strong emphasis on innovative marketing strategies.
Current Role at Avon
Sofía Domenech serves as the Marketing Innovation Manager at Avon since 2021. In this role, she focuses on developing and implementing innovative marketing strategies to enhance brand presence and consumer engagement. Her experience in the cosmetics industry, specifically with Avon, allows her to contribute effectively to the company's marketing initiatives.
Previous Experience at Grupo Arcor
Prior to her current position, Sofía worked at Grupo Arcor as a Product Marketing Manager from 2019 to 2021. During her tenure, she was responsible for managing product marketing strategies and campaigns. She also held the role of Product Marketing Assistant at Grupo Arcor from 2017 to 2019, where she supported marketing efforts and contributed to product development.
Background in Project Management
Sofía has a solid background in project management, having worked as a Project Management Specialist at PAREXEL from 2015 to 2017. This role involved overseeing project timelines and ensuring successful project delivery. She also gained experience as an International Assignments Intern at Tenaris from 2014 to 2015, where she assisted in managing international projects.
Education and Expertise
Sofía holds a Bachelor of Business Administration (B.B.A.) from Universidad de Buenos Aires, where she studied Project Management from 2010 to 2014. Additionally, she completed a Marketing Digital program at Digital House in 2021, which enhanced her skills in digital marketing strategies. Her educational background supports her expertise in both marketing and project management.
Diverse Industry Experience
Sofía possesses nearly a decade of experience in marketing and project management across various sectors, including consumer products and pharmaceuticals. Her diverse industry perspective allows her to approach marketing challenges with a comprehensive understanding of different market dynamics.