Sophia Si
About Sophia Si
Sophia Si is a Senior Brand Manager at Avon Cosmetics, specializing in Make Up and Fragrance. With over 14 years of experience in various demand planning roles at Avon, she has developed and implemented brand strategies and communication campaigns.
Work at Avon
Sophia Si has held multiple positions at Avon Cosmetics since 2003. She began her career at Avon as a Demand Planning Planner in Guangzhou, where she worked for two years. She then progressed to the role of Demand Planning Supervisor from 2005 to 2007, followed by a position as Demand Planning Team Leader for nine months in 2007-2008. After a brief tenure as Sr. Demand Planning Manager in 2009-2010, she transitioned to her current role as Sr Brand Manager (Make Up, Fragrance) in Shanghai City, where she has been employed since 2010.
Education and Expertise
Sophia Si studied at South China University of Technology, where she earned both a Bachelor’s and a Master’s degree in Automation. Her undergraduate studies spanned from 1996 to 2000, followed by her Master’s program from 2000 to 2003. This educational background has provided her with a strong foundation in analytical skills and strategic planning, which she applies in her current role in brand management.
Background
Sophia Si's professional journey began in Guangzhou, China, where she worked in various demand planning roles at Avon Cosmetics. Over the years, she has developed a comprehensive understanding of brand management and demand planning within the cosmetics industry. Her experience spans over two decades, with a significant focus on the Make Up and Fragrance categories.
Achievements
In her role as Sr Brand Manager, Sophia Si has developed both long-term and short-term business strategies aimed at brand building, product positioning, and pricing for the Fragrance and Make Up categories. She has prepared budgets and implemented integrated brand communication campaigns, ensuring alignment with organizational goals. Her leadership in cross-functional teams has facilitated 360-degree activations, enhancing collaboration across Finance, Marketing, Sales, and Training departments.
Collaboration and Strategy Development
Sophia Si has engaged with regional marketing teams for new product development over a five-year period. She has coordinated with PR teams to formulate brand communication strategies that maximize brand equity. Additionally, she has worked closely with the Managing Director to refine consumer and trade merchandising strategies, and collaborated with research teams to analyze brand user behavior and track brand performance.