Sorcha Exworthy
About Sorcha Exworthy
Sorcha Exworthy is a Global Innovation Manager at Avon, where she has worked since 2021. She has a strong background in marketing strategy and brand management, with previous roles at Avon, International Dance Shoes, and JJG Media Group.
Current Role as Global Innovation Manager
Sorcha Exworthy currently holds the position of Global Innovation Manager at Avon, a role she has occupied since 2021. Based in Northampton, England, she focuses on driving innovation within the company. Her responsibilities include developing and implementing strategic marketing initiatives that enhance brand visibility and market presence. This position builds on her previous experience at Avon, where she served as Global Marketing Brand Planner from 2018 to 2021.
Previous Experience at Avon
Before her current role, Sorcha Exworthy worked at Avon as Global Marketing Brand Planner for three years, from 2018 to 2021. In this capacity, she was involved in various marketing strategies that aimed to strengthen the brand's position in the market. Her tenure at Avon has provided her with a comprehensive understanding of the company's marketing dynamics and consumer engagement strategies.
Professional Background in Marketing
Sorcha Exworthy has a diverse professional background that spans various roles in marketing and sales. Prior to her work at Avon, she was an Account Executive at JJG MEDIA GROUP LIMITED from 2012 to 2013. She also served as a Sales and Marketing Assistant at International Dance Shoes for four months in 2013. Her early career included a Brand Management Internship at Futureproof Marketing in 2011. This range of experiences has equipped her with a solid foundation in marketing strategy and brand management.
Education and Expertise in Psychology
Sorcha Exworthy earned a Bachelor of Science (BSc) in Psychology from the University of Warwick, studying from 2009 to 2012. This educational background contributes to her expertise in marketing strategy, allowing her to understand consumer behavior and enhance brand visibility. Additionally, her studies at Bromley High School from 2002 to 2009 provided her with a strong academic foundation.