Susana B. Rodriguez Rodriguez
About Susana B. Rodriguez Rodriguez
Susana B. Rodriguez Rodriguez serves as the Iberia Marketing Manager at Avon España, where she has worked since 2014. With a background in law and business administration, she has led significant marketing initiatives and digital transformations within the company.
Current Role at Avon
Susana B. Rodriguez Rodriguez serves as the Iberia Marketing Manager at Avon España. She has held this position since 2014, overseeing various marketing initiatives across the Iberian region. In her role, she manages a team of 10 professionals, focusing on digital marketing, lead generation, brand awareness, and product activation. Her responsibilities include planning and executing marketing strategies that align with Avon’s goals in the competitive beauty industry.
Previous Experience at Avon
Rodriguez has extensive experience at Avon, having worked in multiple roles since 2007. She served as an Incentive Coordinator from 2007 to 2010 and then as Sales Divisional Manager from 2010 to 2015. During her tenure, she was responsible for business integration planning, communication to the sales network, and organizing national conventions and events. Notably, she organized the 'Lo que necesitas es Avon' National Roadshow, which generated 1,000 leads.
Digital Marketing Education
Rodriguez pursued advanced education in digital marketing, completing an Executive Program in Digital Marketing at The Valley Digital Business School from 2021 to 2022. Her studies included topics such as SEO, social media, SEM, and analytics. This education has equipped her with the skills necessary to lead digital transformation initiatives at Avon España.
Academic Background
Rodriguez holds a Licenciada en Derecho from Universidad Complutense de Madrid. Additionally, she completed an MBA with a specialization in commercial management and marketing at Escuela de Organización Industrial from 2005 to 2006. This academic background provides her with a strong foundation in both legal and business principles.
Leadership in Digital Transformation
In her role at Avon España, Rodriguez has led significant digital transformation efforts, including the launch of the online store and the implementation of a Social Selling strategy in 2017. This initiative resulted in 20% of sales being generated through e-stores, demonstrating her impact on the company's digital strategy and sales performance.