Tack Keong Chen
About Tack Keong Chen
Tack Keong Chen serves as the Head of Channel Operations & Training at Avon in Selangor, Malaysia, where he has worked since 2019. With over 20 years of experience in strategic planning and retail management, he is recognized for his ability to implement transformative solutions in competitive markets.
Work at Avon
Tack Keong Chen serves as the Head of Channel Operations & Training at Avon, a position he has held since 2019. Based in Selangor, Malaysia, he is responsible for overseeing channel operations and training initiatives within the company. His role involves implementing strategies that enhance operational efficiency and drive sales performance across various retail channels.
Education and Expertise
Tack Keong Chen has a strong educational background in marketing and business administration. He studied at The Chartered Institute of Marketing in the United Kingdom, where he earned a Post Graduate Diploma in Marketing from 1995 to 2002. Additionally, he attended Ottawa University in Kansas, United States, obtaining a Bachelor's Degree in Business Administration from 1997 to 1999. His education underpins his expertise in strategic planning and business development.
Background
Tack Keong Chen has over 20 years of experience in the retail sector, with a focus on strategic planning and new business unit development. He has extensive experience leading teams in Malaysia and possesses tested retail experience in the Singapore market. His background includes a proven ability to diagnose company challenges and implement transformative plans.
Achievements
Throughout his career, Tack Keong Chen has been recognized for his creative and innovative solutions that enhance revenue through cost optimization. He specializes in outlets and departmental revamp, project management, and change management. His leadership in competitive retail markets has contributed to the success of various initiatives aimed at improving operational performance.