Taireek Simms
About Taireek Simms
Taireek Simms is a Marketing Coordinator and Brand Planner at Avon, where he has worked since 2018, focusing on new product development for skincare and color brands. He has a diverse background in marketing and merchandising, with previous roles at Wawa, Crwn Magazine, and Harlem School of the Arts.
Work at Avon
Taireek Simms has been employed at Avon since 2018, serving as the Marketing Coordinator and Brand Planner within the Global Marketing team. In this role, he oversees the New Product Development process specifically for Skincare and Colour brands. He utilizes analytical tools such as GSAM and Euromonitor to inform decision-making and strategy. Additionally, he supports Category Managers by tracking and reconciling global budgets, ensuring accurate financial reporting. Simms also collaborates with the finance department to manage the end-of-year accrual list for the Global Package Design team.
Previous Experience
Before joining Avon, Taireek Simms worked at Wawa, Inc. as a Merchandiser for eight years, from 2010 to 2018. His role involved managing product displays and inventory to enhance customer experience. Additionally, he briefly served as the Digital Marketing Coordinator at Crwn Magazine, LLC in 2015, where he contributed to online marketing strategies. In 2018, he worked as the Social Media Manager for the Harlem School of the Arts for five months, focusing on enhancing the organization's online presence.
Education and Expertise
Taireek Simms holds a Bachelor of Arts (B.A.) in Political Science from Clark Atlanta University, where he studied from 2005 to 2010. He has also pursued further education in Digital Marketing at General Assembly, achieving certification in 2015. His academic background, combined with his professional experience, equips him with a strong foundation in marketing strategy and brand management.
Skills and Responsibilities
In his current role at Avon, Taireek Simms is responsible for managing vendor setups in eSIM, which includes onboarding new and existing vendors. He acts as a liaison with external vendors to ensure account accuracy and resolve any billing discrepancies. Additionally, he coordinates the temporary labor force for the Global Package Design team, ensuring that project needs are met efficiently.