Tatiana Efimova
About Tatiana Efimova
Tatiana Efimova is a Senior Brand Manager with extensive experience in brand management and marketing. She has worked for notable companies such as Unilever and Avon, contributing to brand development and communication strategies.
Work at Avon
Tatiana Efimova has held the position of Senior Brand Manager at Avon since 2017. In this role, she has been responsible for leading the management of 360 marketing programs specifically for the Avon True brand. Efimova has contributed to the development and localization of the Avon True global brand communication, which has enhanced both global and regional executional practices. Additionally, she has played a key role in the development and implementation of new working processes within the organization.
Previous Experience at Unilever
Tatiana Efimova worked at Unilever for a total of six years in various roles. She began as a Brand Executive from 2011 to 2014, followed by a position as Junior Brand Manager from 2014 to 2015 in Moscow. After that, she served as Brand Development Manager from 2015 to 2017. Throughout her tenure at Unilever, she was involved in brand management and development, contributing to marketing strategies and brand execution.
Experience at Johnson & Johnson
Before her time at Unilever, Tatiana Efimova worked at Johnson & Johnson as a Brand Manager Assistant from 2009 to 2010. In this role, she supported brand management initiatives and gained valuable experience in the marketing field, which contributed to her subsequent career advancements.
Education at Lomonosov Moscow State University
Tatiana Efimova studied at Lomonosov Moscow State University (MSU) from 2003 to 2008. Her education at this prestigious institution provided her with a solid foundation in marketing and brand management, which has been instrumental in her professional career.
Marketing Responsibilities
In her current role at Avon, Tatiana Efimova is responsible for marketing budget planning and maintenance. This involves strategic allocation of resources to support brand initiatives and ensure effective execution of marketing programs. Her expertise in budget management plays a crucial role in the overall success of brand campaigns.