Tatyana Antipenkova
About Tatyana Antipenkova
Tatyana Antipenkova serves as the Head of Marketing Analytics for Eastern Europe at Avon, where she has worked since 2017. With over a decade of experience at Avon in various roles, she specializes in marketing and sales analytics, portfolio optimization, and demand planning.
Work at Avon
Tatyana Antipenkova has held multiple positions at Avon since 2005. She started as a Demand and Supply Planning Specialist from 2005 to 2007. Following this role, she served as a Senior Demand Planning Specialist from 2007 to 2010. Antipenkova then transitioned to the role of Commercial Marketing Operations Manager for Eastern Europe from 2011 to 2013. She continued her career at Avon as an Inventory & Obsolescence Planning Manager from 2013 to 2014, and then as a Demand Planning Manager from 2014 to 2017. Since 2017, she has been the Head of Marketing Analytics for Eastern Europe, where she manages a team of five direct reports.
Education and Expertise
Tatyana Antipenkova earned her Master's degree in Marketing from the Russian Economic Academy named by G.V. Plekhanov. She studied there from 1996 to 2001, completing her degree in 2001. Her educational background provides her with a strong foundation in marketing principles, which she applies in her various roles at Avon.
Background
Before joining Avon, Tatyana Antipenkova worked at Henkel as a Demand Planning Manager for Russia from 2010 to 2011. This experience contributed to her expertise in demand planning and analytics, which she later applied in her roles at Avon. Her career at Avon has spanned over 17 years, focusing on marketing analytics and demand planning in the Eastern European market.
Achievements
In her current role as Head of Marketing Analytics at Avon, Tatyana Antipenkova is responsible for ensuring effective communication between marketing and sales analytics. She plays a key role in setting consumer spend forecasts and category performance targets within Avon's business planning process. Additionally, she leads the Eastern Europe portfolio optimization process, contributing to the strategic direction of the company.