Thea Collado
About Thea Collado
Thea Collado is a Category Marketing Specialist at Avon, where she has contributed to maintaining the company's status as the leading Intimate Apparel brand in the Philippines. She has a background in brand management and has successfully executed impactful campaigns, including the award-winning #LetHerBe initiative.
Work at Avon
Thea Collado has been employed at Avon since 2021 as a Category Marketing Specialist. In this role, she supports the Category Lead in brand management, contributing to Avon's position as the leading Intimate Apparel brand in the Philippines. Her responsibilities include optimizing product portfolios through competitive checks and annual product line reviews. Prior to her current position, she worked as a Commercial Brand Assistant at Avon from 2019 to 2020, where she gained valuable experience in brand management.
Achievements in Marketing Campaigns
Thea played a significant role in the execution of the #LetHerBe campaign for International Women's Day. This initiative was recognized with the Purple Boomerang Award by IMMAP for challenging stereotypical depictions of women. The campaign notably exceeded revenue, reach, and impression targets, showcasing her ability to lead impactful marketing strategies. Her efforts in this campaign reflect her commitment to promoting positive brand messaging.
Education and Expertise
Thea Collado earned her Bachelor of Science in Interdisciplinary Business Studies from De La Salle University, attending from 2013 to 2017. Her educational background provides her with a solid foundation in business principles, which she applies in her marketing roles. Additionally, she has gained practical experience through various internships and positions in marketing, enhancing her expertise in brand management and digital media strategies.
Background and Early Career
Before joining Avon, Thea gained experience in the marketing field through various roles. She worked as a Brand Assistant at Promod from 2017 to 2019 and completed internships at Primer Group of Companies and Pylon Partners Inc. in 2017 and 2016, respectively. These positions allowed her to develop her skills in brand management and marketing strategies, laying the groundwork for her current role at Avon.