Tony Nesterov
About Tony Nesterov
Tony Nesterov is the Head of Commercial Activations for Marketing, Digital & Ecommerce Strategy at Avon, where he has worked since 2022. He has a diverse background in digital marketing and strategy across various sectors, including FMCG and cosmetics, and has held multiple leadership roles in his career.
Work at Avon
Tony Nesterov currently serves as the Head of Commercial Activations - Marketing, Digital & Ecommerce, Strategy at Avon, a position he has held since 2022 in Prague, Czechia. In this role, he oversees media buying and digital media strategies, managing a team of over 50 individuals. His responsibilities include focusing on key commercial aspects such as corporate social responsibility (CSR) and margin management. Prior to this role, he worked as the Head of Strategy & Ecommerce for the Slavics region, including Ukraine and Georgia, from 2020 to 2022, and as the Head of Ecommerce for the same regions from 2019 to 2020.
Education and Expertise
Tony Nesterov has a strong educational background in marketing and strategy. He completed a Mini MBA in Marketing at Marketing Week, studying under Mark Ritson, in 2018. Additionally, he holds a Bachelor of Science degree in Management and Strategy from Aston University, which he obtained from 2008 to 2012. His extensive experience spans multiple sectors, including fast-moving consumer goods (FMCG), cosmetics, beauty, and financial services.
Background
Tony Nesterov has a diverse professional background with significant experience in digital marketing and business development. He began his career as a Marketing and Business Development Assistant at Ricardo UK from 2011 to 2012. He then held various digital marketing roles, including Digital Marketing Manager at Police Mutual from 2012 to 2014 and Digital Marketing Lead at Experian in 2016. His experience also includes a leadership role as Digital Marketing Leader at Provident Financial s.r.o. from 2016 to 2017, and as Head of Marketing & Digital at W.A.G. payment solutions, a.s. from 2017 to 2019.
Achievements
Throughout his career, Tony Nesterov has demonstrated a capacity for leadership and strategic development. He has successfully managed teams and projects focused on new channel business development, including retail presence and marketplaces, particularly in his current role at Avon. His work in digital marketing has contributed to the growth and visibility of the brands he has represented, particularly in the FMCG and cosmetics sectors.