Vania Ferreira
About Vania Ferreira
Vania Ferreira is a Senior Marketing Manager specializing in Channel Development at Avon, where she has worked since 2020. With a background in digital marketing and project management, she has held various roles in notable companies such as Cielo and Cartão Elo, and has an extensive educational background including studies at Stanford University.
Current Role at Avon
Vania Ferreira serves as the Senior Marketing Manager for Channel Development at Avon since 2020. In this role, she focuses on enhancing customer experience and behavior through the implementation of new digital products. She has successfully implemented agile methodology as a Product Owner for Avon's first squad dedicated to attraction and onboarding. Ferreira is responsible for creating a unique experience for beauty representatives and entrepreneurs, contributing to societal transformation.
Previous Experience in Marketing
Before joining Avon, Vania Ferreira held several marketing positions. She worked at Cartão Elo as Marketing Manager for Digital Platform from 2019 to 2020. Prior to that, she was with Cielo, where she served as Digital Product Coordinator from 2016 to 2019 and Project Leader for Innovation and Emerging Products from 2012 to 2014. Ferreira also worked as an E-Commerce Specialist and Analyst at Cielo and Walmart eCommerce, respectively.
Educational Background
Vania Ferreira has a diverse educational background. She studied at Stanford University, focusing on Advanced Project Management. She also attended EMLYON Business School for an academic exchange in Business Administration and Management. Ferreira holds a Bachelor of Business Administration from Universidade de São Paulo and an MBA in Business Management and Market Intelligence from Saint Paul Escola de Negócios. Additionally, she has completed a specialization in Strategic Marketing Management at Fundação Getulio Vargas.
Early Career Development
Vania Ferreira began her career as an intern at Natura from 2007 to 2008. She then worked as a Trainee at TIM Brasil from 2010 to 2011 and briefly at Cielo as a Trainee in 2012. Ferreira also gained experience as an E-Commerce Analyst at Walmart eCommerce from 2009 to 2010, which laid the foundation for her future roles in digital marketing and product management.