Ximena Zaratiegui
About Ximena Zaratiegui
Ximena Zaratiegui is a Digital Channel Specialist currently working at Avon in the United Kingdom. She has extensive experience in marketing and communications, having held various roles at companies such as Natura and Supermercados Mayoristas Makro in Argentina.
Current Role at Avon
Ximena Zaratiegui currently serves as a Digital Channel Specialist at Avon, a position she has held since 2021 in the United Kingdom. In this role, she manages and implements social media spending across all corporate channels. Her responsibilities include reviewing and recommending improvements to enhance the effectiveness of digital marketing strategies. She also oversees the overall aesthetic of Avon's corporate channels, which encompasses social media, the company website, internal emails, and the intranet.
Previous Experience at Natura
Ximena Zaratiegui has extensive experience with Natura, where she held multiple roles. She was the Marketing Lead for eight months in 2020 and served as the Geographic Expansion Coordinator for Social Selling and Digital Marketing from 2019 to 2020. Additionally, she worked as a Digital Marketing Coordinator under the 'Joven Innovador' initiative from 2017 to 2019. Her time at Natura contributed to her expertise in digital marketing and brand management.
Marketing Roles at Supermercados Mayoristas Makro
Ximena Zaratiegui worked at Supermercados Mayoristas Makro in various marketing capacities. She began as a Marketing Assistant from 2012 to 2013, followed by a role as a Marketing and Communications Analyst from 2013 to 2015. These positions allowed her to develop foundational skills in marketing strategy and communications within the retail sector.
Educational Background and Qualifications
Ximena Zaratiegui has a strong educational background in marketing and communication. She studied at Universidad Austral, where she completed the Programa de Experiencia de Marca in 2018. She also holds a Bachelor's degree in Advertising from Universidad Argentina de la Empresa, completed from 2010 to 2013. Currently, she is pursuing a Master’s Degree in Marketing at the same institution, which she began in 2016. Additionally, she has completed various programs, including a Digital Immersion Program at Digital House Argentina and a Creative Lab in Design Thinking at IAE Business School.
Expertise in Digital Marketing and Agile Methodologies
Ximena Zaratiegui possesses expertise in digital marketing and agile methodologies, specifically SCRUM. Her profile is oriented towards creativity and innovation, emphasizing proactivity, teamwork, and entrepreneurial initiative. This skill set supports her ability to manage digital marketing strategies effectively and implement improvements across various channels.